Top left and centre: Fons. M. Hickmann. I’ve chosen these two images because of their unusual appraoch and simplicity. They’re both different from expected commericial approaches to type and use interesting combinations of text ad photography.
interesting image making often comes out from Hi-Res including their work for the Donnie Darko website. I find it interesting as it sits on that odd line where it’s hard to tell if actually looks good or not as it’s unconventional and there’s little to judge it against. Becuase of this I like it and it communicates those values expressed by the movie. In this instance they use text as an image and use cold looking computer coding.
“Intro” (Julian House) produced the famous art work for Primal Scream. The use of text is in this image provides as much visual power as the photographic collage surrounding it. It’s a good example of the importance of typography as an integral part of design. It plays with letter form in terms of seperating much of the letters in to two parts which the eye can still recognise and it also plays with how we perceieve or glance at words. The words “Primal Scream” and “exterminator” have the vowels missing but the words are still read and understood. The font is strong and bold and compliment the rest of the design in terms of its hard, mechanised or military appearance.
The Gabor book jacket is a nice straight example of how type can communicate things simply beyond the content of the words themselves. It is a plain image and there little special about the text but the repeated over layed letters communicate out of focus and shakey feel and almost an appearance of three dimensions which draws in the eye.
